Not Boring
Long-form, deeply researched analysis of emerging companies, business models, and technology trends.
Best for
Founders, operators, and investors who want optimistic, deeply researched analysis of emerging tech companies and business models
Why we recommend it
- Long-form essays that break down complex business models and emerging technologies in an accessible, entertaining writing style
- Strong track record of early, in-depth coverage of companies and trends before they hit mainstream awareness
- Blends tech strategy, venture capital insight, and cultural optimism in a way few other newsletters achieve
Not Boring is a technology and business strategy newsletter by Packy McCormick that delivers long-form, deeply researched essays on emerging companies, business models, and the macro trends shaping the tech industry. Launched in 2020 from McCormick's mother-in-law's basement with just a few hundred subscribers, the newsletter has grown to over 250,000 subscribers and generates significant revenue primarily through sponsorships. McCormick's writing style is distinctively optimistic and conversational, making complex topics like crypto infrastructure, biotech platforms, and enterprise SaaS genuinely engaging for a broad audience.
What sets Not Boring apart is McCormick's ability to serve as both a journalist and an analyst, profiling companies with the rigor of a research report and the storytelling flair of a magazine feature. His company deep dives have become essential reading in venture capital and startup circles, and many founders credit Not Boring coverage with raising their profile among investors and potential hires. The core newsletter remains free, supported by carefully selected sponsorships, while a paid tier called Not Boring World offers additional co-written essays and community features.