Mostly Metrics
A tech CFO breaks down complex business metrics and financial concepts with clarity and humor.
Mostly Metrics is written by CJ Gustafson, a tech CFO who has a gift for making complex business metrics and financial concepts genuinely interesting. Each weekly issue takes a specific metric, financial concept, or business strategy and breaks it down with clear explanations, original charts, and a healthy dose of humor.
The newsletter has built an audience of over 65,000 subscribers who span founders, operators, investors, and finance professionals. Gustafson's ability to bridge the gap between finance and operations makes Mostly Metrics valuable whether you are a startup founder trying to understand your unit economics or an investor evaluating companies. It is one of the best resources for developing financial literacy in the context of modern tech businesses.